![]() ![]() The idea for the Tumblr fashion photo blog came out of a brainstorming session between Leavitt and Erica Barmash, Bloomsbury’s associate marketing director. ![]() The author and Bloomsbury staffers solicited friends and colleagues to send photos of their grandparents, parents, or themselves dressed in vintage garb, along with a paragraph identifying the individual and the setting, and posted them on Tumblr. Leavitt and Bloomsbury, which will release the YA novel on March 26, decided to mesh a vintage vibe with modern technology to spread pre-pub word of Going Vintage. Inspired by a list of goals that her grandmother made in 1962, the teen opts to live and dress as though it’s that era. In Lindsey Leavitt’s novel Going Vintage, Mallory’s boyfriend cheats on her with an online girlfriend, so she swears off boys and all modern technology – no cell phone, no computer. ![]()
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